{"id":16515,"date":"2022-11-14T12:10:53","date_gmt":"2022-11-14T10:10:53","guid":{"rendered":"https:\/\/melissimo.ro\/?p=16515"},"modified":"2025-12-04T12:17:05","modified_gmt":"2025-12-04T10:17:05","slug":"melissimo-sau-reteta-unui-business-care-agita-trendul-de-sanatos","status":"publish","type":"post","link":"https:\/\/melissimo.ro\/en\/2022\/11\/14\/melissimo-sau-reteta-unui-business-care-agita-trendul-de-sanatos\/","title":{"rendered":"Melissimo or the recipe of a business that is \u201eshaking up\u201d the healthy trend"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p><strong>His own beehives and the largest certified organic sea buckthorn plantation in this part of Europe were two competitive advantages that C\u0103t\u0103lin Preotu, a lawyer by profession, decided to combine in a fresh business under the Melissimo umbrella. Six years after launching in the cold-pressed juices niche, the entrepreneur has big ambitions and is aiming to expand his portfolio and start exporting in force.<\/strong><\/p>\n<picture class=\"post_img\">E<\/picture><picture class=\"post_img\">uromellis Natura, the company that brings together the two brands - Melissimo juices and Melarium honey - was founded in 2014.<\/picture>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element vc_custom_1764843416284\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<blockquote><picture class=\"post_img\">\u201eWe started with honey because we wanted to showcase this quality, local product. Melarium appeared in 2016, the birth of the brand was hard because the creative process took longer. After the launch, we were thinking about what else we could do with honey and that's how the idea of combining it with camomile came up. We realized that we couldn't use wild buckthorn as we couldn't keep the quality consistent, plus it was very difficult to harvest. After we bought organic quince from Arad, we wanted to produce our own\u201d, recalls C\u0103t\u0103lin Preotu.<\/picture><strong><picture class=\"post_img\"><source srcset=\"https:\/\/static.revistaprogresiv.ro\/uploads\/2022\/11\/catalin_preotu-400x250.webp\" type=\"image\/webp\" media=\"(max-width: 500px)\" \/><source srcset=\"https:\/\/static.revistaprogresiv.ro\/uploads\/2022\/11\/catalin_preotu-400x250.webp 400w, https:\/\/static.revistaprogresiv.ro\/uploads\/2022\/11\/catalin_preotu-800x500.webp 800w, https:\/\/static.revistaprogresiv.ro\/uploads\/2022\/11\/catalin_preotu.webp 1200w\" type=\"image\/webp\" sizes=\"(min-width: 1700px) 1200px, (min-width: 1500px) calc(33.33vw + 520px), (min-width: 1400px) 920px, (min-width: 1100px) calc(3.57vw + 771px), (min-width: 1040px) 714px, (min-width: 800px) 530px, (min-width: 520px) 460px, 90vw\" \/><\/picture><\/strong>\n<\/p><\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Read more: <a href=\"https:\/\/revistaprogresiv.ro\/interviuri\/fmcg\/melissimo-sau-reteta-unui-business-care-agita-trendul-de-sanatos\/\" target=\"_blank\" rel=\"noopener\">revistaprogresiv.ro.<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"Propriile stupine \u0219i cea mai mare planta\u021bie de c\u0103tin\u0103 certificat\u0103 bio din aceast\u0103 zon\u0103 a Europei au reprezentat dou\u0103 avantaje","protected":false},"author":338,"featured_media":16516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[86],"tags":[],"class_list":["post-16515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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